Why does the magazine always have pretty ladies on the front?

Just received this months copy of Runner's World - once again there's a fit lass on the front.

Why do you reckon that is? Are they implying that running is a sport mostly undertaken by slinky blonds? Or is this to appeal to blokes to buy it (or maybe accidentally pick up a copy instead of FHM)

Just for the record, I am by no means complaining about this - just though it might make an interesting topic!
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