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Article in the Torygraph about Charles Starmer-Smith (think he might be the son of Nigel Starmer-Smith) attempting the Etape this year. See article here.
It's a touch poetic, but the last paragraph struck a chord with me :-
"Stuck in traffic on the M27 on my return from a glorious circumnavigation of the Isle of Wight, I was caught by my wife apparently ogling a pretty blonde in the BMW next to me. Fair cop. I cast my eyes downwards, taking my punishment like a man – for I had not the heart to tell her that it was actually the gleaming Trek Madone bike (the model Armstrong used on his last Tour de France victory) on the roof that had caught my eye. "