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I've been running now for all of three weeks. I bought a pair of running shows halfway though week one. They're New Balance something (sorry, typing this at work so don't have them to hand). I bought them from a decent shop and tried a load of pairs first, running up and down outside along with other punters.
They've been fine for the for the first 7 or so runs, prob 20-25 miles, until yesterday I started to get rubbing on the insides of the sides of my heels on both feet. Not much, but definitely noticable and I reckon it would cause a problem after a while.
I don't think I can take them back now, but are there any tips on how to fix this, or alleviate the problem? it definitely hasn't happened before, so I could almost convince myself I put them on wrong!