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I'm running the VLM 2012, and also want to do the New York 2012 marathon.
I'm searching for the cheapest and most hassle-free way of doing it. As far as I can see, the cheapest way of doing this is:
Pay for a "Flight and Entry-to-marathon" package (£945). Then pay for your accommodation separately.
You don't have to fund raise. But if you do, then you can get some cash back by hitting certain targets (£250 back if you raise £1,250, for example.
All in all then, you're likely to be spending at least £2K on this thing.