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There's another interesting take in this here-
I like crossfit - it's a great idea, there are people who have been working out in the gym just lifting weights for years, never pushing themselves that hard, never competing at anything. This gives those people an outlet. Also, I've used it to help my running and I'm sure it has helped me improve further when I had stopped doing so. I also like all the 'them vs us' stuff it creates, I like the fashion too - some of the designs these guys have come up with are great if you like weight lifting and all that - sometimes it's a big over the top, but check these guys out for a UK one:
Anyway - I like it.