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I live in Islington and am a keen triathlete. Ive noticed that there seems to be a distinct lack of triathlon stores in or around central/city areas. Ive been to Sigma in kingston and they are a great store just a good 1-1.5hrs away from me. Some stores have an ok section dedicated to tri (kings cross cycle surgery) but no full on stores to think of.
Ive also had a look at this thread: http://www.runnersworld.co.uk/forum/ultra-/-adventure-racing/tri-shops-in-central-london/127897.html
Has the situation changed or am I correct in thinking that there isnt a store in central? Do others, like me wish that there was a store more available in the centre of town?