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I let my subscription to Runners World lapse a couple of years ago. Today I decided I would renew my subscription and get the magazine as a download to my tablet. The cost of a 12 month subscription to download is £35.30 yet if I opt to subscribe via this website and have the magazine posted to me, the cost is only £29.99. I would have thought that if there was going to be a price difference it would be the printed and posted magazine that would be more expensive. Does anyone know why the electronic version of Runners World costs more than the printed version?