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It would help if you said what this thread is actually about in your post.
"Feel better. Save money. Make a difference. Your chance to ditch the hangover, reduce the waistline, and save the pennies.
Your mission: to avoid that cheeky after work pint, that glass of wine on the sofa, or that big boozy night out, for the whole month.
Make a real difference to the lives of those harmed through alcohol misuse by getting family and friends to sponsor you and raise money for Alcohol Concern."
31 days without alcohol, wow, the sheer will power that will be required to do that, next they'll be asking us to raise money by running a marathon!
And why January? Why not December? Or now?
that assumes that everyone drinks to excess in December.........