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The girls on the Diet Coke ad are bad on so many levels - women as dolls/puppets = very bad. Doll/puppet women whose only aim at work seems to be to catch the eye of the guy who cpmes to fill up the drinks machine = bad. Stick thin bodies and lollipop heads = anorexia anyone?
Why they think that would appeal to their target market, i.e. women, I've no idea!