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Another excellent article; on par with the 12 commandments. I was reassured i'm not a crazy one by (often enough on my down hill pursuits) imagining myself as a warewolf hunting down my prey - sometimes being chased by one* (makes you forget about the pain). *Yes an imaginary one. (try not to look behind you too much or you will end up on your face in the mud).
On a more sober note. The 'another 30 seconds and ill be at the top of the hill and the pain is over' tip, is very useful.