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Gary - Your not going to be able to help counting upwards as there will almost certainly be very prominant mile markers at every single mile. I would also say, personally, that if at 14 miles, you're already thinking 'only 12.2 to go' then you're in serious trouble. I broke my last Marathon up into 4 6 mile / 10k (ish) 'blocks', which I had specific targets for (I ran each 10k faster than the previous one). That leaves you an extra 2 miles that you can cope with when you get there, depending on how you feel!
Thanks Charlie. It's my first marathon and just trying to get the mental bit right.
Splitting into 4 sounds like a good idea. I'll give it a go on a training run ; maybe 18 split into 3.