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Towels are a functional piece of home ware they are not meant to be fancy. If they have more than 2 colours they are rugs pretending to be towels. Beach towels that have fancy pictures of cars, women or Disney characters are just rugs that some dodgey European bloke couldn't sell and decided to market them as towels to pasty Brit's on holiday for twice the price !
Towels need 6 months to establish themselves as functional there needs to be roughness to them to make them effective Towels are not meant to be fluffy, soft or any other adjective that demeans them!
Towels are best left to air dry this includes hanging on doors, wardrobes or high vantage point. On occasion they can be left for a number of days in a sports bag and any accompanying aroma comes not from the towel but from the accompaying sports kit which is also drying in the bag.
Towels are not meant to smell of lavander, fruits of the forest or lime chill peaches !!
Towels need to be treated roughly to get the best from them. They aren't arty meant to look nice or match any decor