The Meerkat "Virtual" Marathon

I can't figure out if this is serious:

http://www.runnersworld.co.uk/events/viewevent.asp?sp=&v=2&EN=101255&ms=

Run a marathon during July, send your money off, and get a medal for your "achievement" of averaging less than one mile a day.

Now I like a bit of bling but I think this is extracting the urine. Am I missing something?

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