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What draws you to charity challenge events?

Hi all
I'm doing some research for a job interview and would love to get a feel for what's most important, or draws you in, when apply for a charity challenge event (aside from the obvious fundraising). Is it the views? The opportunity to run somewhere that is not usually open to the public or to run during unusual hours? The actual physical challenge involved? Any unusual novelty aspects? The goodybag? Any and all comments/reflections would be greatly appreciated!

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