Anyone seen the article in today's telegraph magazine? It merely confirms what we already know.
Writer goes into JD Sports for a new pair of running shoes (after last buying her shoes in California) thinking any shop called JD Sports would have running shoes.
They offered one make of shoe (Nike) and one only and when she asked if they were really a sports shop the assistant said "No Madam we're sports fashion, if you want running trainers then you need to go to a proper running shop."
She remarks that one of the biggest sportswear retailer in the country actually just sells what amounts to clothing for couch potatoes.
Well we already know all this of course but it is interesting to see it in print