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I've a mate who's got a running shop. It's pretty small, and his treadmill for gait analysis is at the front of the shop, in his prime selling area. I'm not sure it should be there, because a lot of people might be self-conscious about using it in full public view. But he argues that it gives the shop an air of professionalism... shows it to be a serious running shop.
1/ Is gait analysis even essential? ( I think it probably is)
2/ Thinking of people in general - including beginners, who might be overweight - and including serious runners who probably change their shoes most often.... where would you place the treadmill... at front of house, or hidden away?
Cheers for your thoughts.