The Greater Leicester area has a population of around 1/2 million people. It's the biggest city in the region and yet the nearest specialist running shop is in Loughborough, some 13 miles away (good though it is).
So please will Sweatshop, Up & Running or one of the other chains open up in our fair city and tap into this unfulfilled market!
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I have thought about opening one but don't have that much experience regarding running.