Why are running tops so gopping?

<Mini Rant>
Given the huge range of colours available, why are tops invariably Pure White, Pure Black, Pure Blue, Pure Red, or some hideous combinations of one with an insert of the other?
Is there a good reason for designers limiting themselves to the 3 felt tip pens that you had at junior school when the rest of the world has realised that there's a wealth of subtle hues to be found between the retina burning primary colours.
Is there some unwritten law that the designer must have graduated from the Fisher Price school of colour selection before being allowed near running clothes? It doesn't seem so prevalent in other outdoor sports, so why are running hues so uniquely stuck in the 70's?
</Mini Rant>

And does anyone make running tops in something more pleasant?

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