Well, they do look like him, but then they look like Steve Prefontaine too - I doubt he'll win the case, as I imagine it would mean proving that they were based on him.
More publicity for 118 118 though! Shame it's one of the most expensive ones.
whatever,if it's true bedford shouldn't take himself so seriously. i remember bedford and he really put middle distance running on the map as far as britain is concerned but a lot of younger runners(serious or otherwise)wouldn't remember him so the ads are complimentary. ps;quite a few of us had long hair and wore red socks in them days!!...ok i didn't run for britain.
Imagine - thirty years down the line the latest communications firm being advertisedx by two blonde females wearing knee length stockings and nodding their heads frantically?
do you think paula needs the money that badly? i think this is DB being DB!i do have some funny stories from atheletes(from a few years back) about him.none that i can print on here.the guy's a character!
I think I'm with Itfar on this one. I'm not sure he's being totally serious, although with Dave Bedford you never know.
I've seen him dressed up as a woman too many times now to take him fully seriously ;-) and all the stuff about him claiming to have shaved his tache off after a bet with Shona Crombie Hicks.
The man is a great character and gets people talking whatever he does!
I've just read Hugh Jones' excellent full page article in this month's Runners World which covers the 118 runners.
He says:
"the runners in question have a retro look reminiscent of the Dave Bedford era. They sport his famous socks and his trademark Zapata moustache.....
Why on earth have the advertising execs come up with a couple of bouffant-haired buffons as chose purveyors of their message? Or why runners at all?.....
The idea is to stimulate a response from the public every time they see a runner.....
This tells us something about the status of running and runners. Our obscurity used to attract attention. Now running is a commonplace activity. If non runners remember the crucial number every time they happen to see a runners, then they will be remembering that number many times during a day. Runners are now accepted as a significant interest group within the population."
So perhaps DB has a point, the agency are using the profileration of runners to subliminally remind people of the number and perhaps the whole running "industry" require compensation and not just DB?????
If true, should they have ask him first? Absolutely.
If true, is he entitled to sue them? Possibly.
If true, should he sue them? NO!
Come on, this is the guy who is behind the LM, one the biggest mass-participation running event in the world. The IDEA was to encourage all the couch potatoes to get out there a do a bit of exercise.
This ad is surely not doing any harm to that idea is it? Or is Mr DB interested in such an idea only if there is something (dosh) in it for him?
Am heading back to planet Utopia now. Or should that be Myopia?!?!
But even if the ads are based on David Bedford, I can't see what the basis would be suing the company. I'm not sure that there is much of a legal basis for 'owning' your image. I thought the Princess of Wales' trust had tried to trademark her image and brought cases against unlicensed manufacturers of mugs and so forth. I don't think they had much luck.
And how could David Bedford have suffered any damages - surely he hasn't been financially affected? Maybe he's going to base his case on emotional distress, but that's a bit thin.
Comments
More publicity for 118 118 though! Shame it's one of the most expensive ones.
Case closed M'lud. Give us the dosh !!
The case could rest on that.
i remember bedford and he really put middle distance running on the map as far as britain is concerned but a lot of younger runners(serious or otherwise)wouldn't remember him so the ads are complimentary.
ps;quite a few of us had long hair and wore red socks in them days!!...ok i didn't run for britain.
It could happen!!
i think this is DB being DB!i do have some funny stories from atheletes(from a few years back) about him.none that i can print on here.the guy's a character!
I've seen him dressed up as a woman too many times now to take him fully seriously ;-) and all the stuff about him claiming to have shaved his tache off after a bet with Shona Crombie Hicks.
The man is a great character and gets people talking whatever he does!
Free sponsorship webpages for the London Marathon.
Although I tried suing Coca Cola when they used that 'Diet Coke break' man in their ads. Didn't get too far with that one I'm afraid.
;-)
I bet it would sell loads ;-)
He says:
"the runners in question have a retro look reminiscent of the Dave Bedford era. They sport his famous socks and his trademark Zapata moustache.....
Why on earth have the advertising execs come up with a couple of bouffant-haired buffons as chose purveyors of their message? Or why runners at all?.....
The idea is to stimulate a response from the public every time they see a runner.....
This tells us something about the status of running and runners. Our obscurity used to attract attention. Now running is a commonplace activity. If non runners remember the crucial number every time they happen to see a runners, then they will be remembering that number many times during a day. Runners are now accepted as a significant interest group within the population."
So perhaps DB has a point, the agency are using the profileration of runners to subliminally remind people of the number and perhaps the whole running "industry" require compensation and not just DB?????
Or is that going a bit too far?
My Guide to entering the London Marathon.
Nice one !
I've had that idea on my list of ways to make money out of running for a while now.
I'd better get a move on. ;-)
Nice!
If true, should they have ask him first? Absolutely.
If true, is he entitled to sue them? Possibly.
If true, should he sue them? NO!
Come on, this is the guy who is behind the LM, one the biggest mass-participation running event in the world. The IDEA was to encourage all the couch potatoes to get out there a do a bit of exercise.
This ad is surely not doing any harm to that idea is it? Or is Mr DB interested in such an idea only if there is something (dosh) in it for him?
Am heading back to planet Utopia now. Or should that be Myopia?!?!
The Prefontaine family are thinking of suing as well as the company said they based the ads on him.
That image is definitely based on Dave Bedford.
Who is Steve Prefontaine?
a quick Google and
http://www.prefontainerun.com/
And how could David Bedford have suffered any damages - surely he hasn't been financially affected? Maybe he's going to base his case on emotional distress, but that's a bit thin.