Like the wind - New Running Magazine

Toro

http://totriornottotri.com/2014/02/14/like-the-wind-the-runners-rouleur/

Just got my copy of Like the Wind.  I quite like the look of it.  Not sure when it'll be out again or how well it'll do.  We'll see.  Anyone else got a copy?  What did you think?

http://www.likethewindmagazine.com/

 

Millsy

I liked the look of it but I think the 9 pounds price tag may put many off.



Or am I just tight?

Toro

No that was my conclusion too but it has a place in the market.  The runner's, men's, women's, world, plus are all fighting over the same ground.  It's not as good as Rouleur yet but it needs development.  Different from RW.  £9 is a lot but I can't see a subscription price or info about a second issue so I think we will see what happens and how well it does. 

Millsy

Maybe if they introduced a subscription to get it down to about a fiver an issue I think more people would be interested.

I haven't purchased a running magazine for years as they seem to repeat the same stuff. This new one looks like it will offer a lot more though.

Toro

Many will know the concept they have imitated.  It is a well trodden path and will have some who will take it up.  I like that I got the post cards yet only paid for the standard issue! 

XFR Bear

£9 for a mag? Does it have free Kayanos in each issue or something?

Toro

RW is £4.99 for vapid recycled populist faux science and training "tips"...

Cinders

And a £9 magazine is going to be so much better?  Don't think so.

Toro

Cinders -  you may not think so but I have read it so can have an informed opinion.  It is beautifully illustrated, contains interesting stories and is well written. Think of it as the intellectual's running magazine.  I would hope it bulks out to become grander like Rouleur but that will take time.  

Muttley

I like the concept of an intellectual running magazine. But I hope there's a lycra-clad hottie on the cover.

Ben Sales

I'm still waiting for my copy, but I take Rouleur and Privateer, so I know the style of magazine.

£9, yeah, it's pricey, but it's the difference between a cheap mag that is simply 70 pages of adverts, with 10 pages of editorial which is actually disguised adverts, and a well printed magazine, that's pretty much all original content that's not just rehashing the same 'training tips' from the year before.

I'd rather pay £9 six times a year and read something I've never read before, than a fiver monthly for the same old cr*p.

Yes, I appreciate the irony about where I'm writing this comment, so to balance it, I'll point out I do take Runnersworld US.

Toro

I wondered if Ben Sales was related to Ben RW but in "Sales".  i wondered if i'd be banished along with DF3 and the other interesting people! 

Ben Sales

Heheh, nope. Unfortunate surname which often causes my work mail to end up in the wrong department.

Jindalee

Just looked at their website. I do like this bit

"Like the Wind magazine is a not-for-profit enterprise. Any money that is left after we have paid for the production and distribution of the magazine will be given to charities nominated by the contributors. Many thanks to all of our contributors who have offered their creativity and time for free."

Cinders

Toro

jindalee - don't think that they all do it for free!  Look at wages paid to nearly all charities in UK... by far the highest outgoing.  I would not use that as the biggest reason to read it but if it helps great.  Of course it's far better than doing nothing.

Jindalee

Toro, I do know that they do take wages etc but it's still nice to see that they would give some money to charity. Of course it won't be the biggest reason to buy the magazine as if I want to give to charity there are other and more direct ways to do that, but it's still a nice to know that if you like the magazine it can also do something good.

Toro

Agree and it is sustainable etc blah blah... nice touch and shows where its roots and image is.

Womble

Toro, you don't suppose that perhaps the services provided by many charities need people to deliver them? For example, Cancer Research UK - I presume they employ paid scientists to do the research? Would you rather volunteer scientists did the work in their spare time? I do wonder what all these people who moan about charity workers being paid think we should live on - fresh air and our mortgage payments are free? How much voluntary work do they do?

/rant

Screamapillar

So is this new magazine to RW what "Tatler" is to Vogue"?

 

Toro

Womble - the people "doing" the work, great, and they are probably underpaid but how much fat could be trimmed?  When the CEO is on 120k and they "employ" volunteers in their shops (who are not well off most of the time themselves).  

If a charity is run like a company (of comensurate size with a well earning CEO) then it will have a corresponding workforce.  Policy, Sales and Marketing departments, I imagine.  What is to stop a "charity" (quotes intentional to suggest that some could easily pay lipservice to the status) from doing 10k of work instead of 20k and paying more?  How much money of this magazine will got to charity?  

With no supporting numbers it is a throw-away line that will make people feel better without thinking about what it actually means.  Just like the people who share http://urbanlegends.about.com/od/facebook/ without thinking.  Just because it's in colour doesn't mean it's true.  

No one questions why Bob Crow earns so much yet lives in a council house. No one questions why the unions need so much money, to do what? Expensive lunches!  Don't worry it's Monday tomorrow.  #freedom

/rant

Looks nice though!    

Scream - more Rouleur to Cycling Plus or Alpinist to Trail or Playboy to Escort as I have no other frame of reference!

Screamapillar

That seems to answer my question Toro, thank you

But as for Bob Crow - actually lots of people do question why he still lives in a council house.

Toro

And still pay union fees!

Nessie

Toro wrote (see)

What is to stop a "charity" (quotes intentional to suggest that some could easily pay lipservice to the status) from doing 10k of work instead of 20k and paying more?  How much money of this magazine will got to charity?  

Just for info, the Charities Commission (and OSCR in Scotland) do look at income to cost ratios, and some "charities" have been stripped of their status as a result. 

If a company states that it will give a proportion of its income or profits to charity, they are not monitored because they are not registered as a charity, but if they make a statement in their accounts that they have done so, then that will be subject to audit, so it can be monitored.

/saddo accounting knowledge

 

Toro

NW4 - Absolutely nothing.  Honestly.  I am not a contributer nor a shareholder.  I just liked the look of it.

Nessie - good to hear, very interesting. 

Ben Sales

Back to the mag...

Anyone else not got their copy yet?  Mine hasn't turned up, although my Prefontaine print has.

Nayan

i encountered this at the VMLM expo and got a copy. I quite like the idea - at the risk of borrowing one of their tailgates - theres a load of stuff out there about how to run, but its nice to read a bit about why people run.

Up to a point - the twat moaning about how regent's canal towpath has lost its charm for him and feels like a treadmill deserved a shoeing.

plus 9 quid per trimester for well written stuff is better value than 5 quid a month for a load of adverts and recycled crap. Yes I'm talking about you RW.

Ben Sales

I've been a subscriber since my original post in this thread in 2014.  I think the mag is brilliant.  Quality and variety of writing is excellent, and there truly are some stand-out pieces.  Reading Dean Karnazes story about running with his daughter actually coincided with a piece of grit landing in my eye.

Looking forward to issue five and will certainly be renewing.

Nayan

Tailgates? That should've read tag lines